Thursday, April 27, 2017

Loudest Yeller Earth Day Tour... the first couple of stops.

If you didn't get to come on the Loudest Yeller Earth Day Tour but you're curious about what was said... here are some of the basic notes I wrote for the bike tour. I really liked stop 2 -- the Army Recruiting Center.
+++
Welcome To Earth Day 2017 hosted by Loudest Yeller for Car Free NYC
My name’s Adam Benedetto I’m going to be your guide today and I’m the owner of Loudest Yeller Bicycle Tours! Our goal is to have fun while talking about interesting cultural and historic things – all on bicycle.
Let’s go though the bikes quickly. Left break is the front, right brake is the rear break. We’re going to be going really slow today. No need to worry if you are out of shape—I am too.
We’re going to be riding to Union Square and ending the tour there. Along the way I’m going to tell you everything I know about NYC and it’s relationship to the environment and to Earth Day. Thank you for coming out to celebrate it.
I’m particularly honored to be giving this tour because the founder of Earth Day Gaylord Nelson is from Wisconsin and got to meet him when I was a kid growing up there. But that is no coincidence. Earth Day was a result of years and years of people examining and reexamining man’s relationship to nature. Among those people was John Muir who was born in Scotland and raised in Wisconsin as well. He later became the founder of the Sierra Club but the tradition he started in Wisconsin was based on the principle that nature should be not only conserved, but, preserved. He believed that nature was important to a person’s soul. That idea had come to him from Emerson. And so you see there is a long history of ideas that have been cultivated to create Earth Day.
Today is our day of Action so over the next hour and a half we’re going to talk about these ideas because they are important and we need consider and reconsider them as we grow as a people.
Earth Day was founded in 1970 when 20 million American’s from all walks of life decided to participate in the celebration of Earth Day. Here in NYC Mayor John Lindsay took the bold initiative to designate all of Central Park and 5th Avenue to the Earth Day festivities -- which was really important because the Press of NYC is the loudest in the world and the message went out to everyone around the world. It has become the largest Secular Holiday in the world – one billion people celebrate it every year!

Stop 1 Times Square
Let’s begin by talking about where we are. We are in Times Square which is famous for it’s giant lit up billboards. You may ask yourself, “How much power does it use to do THIS?” It takes 161 megawatts to power this area. That’s enough power to power 161,000 average US homes. It’s 1/4th the power output of an average Nuclear power plant. It’s 3 times the power used at the same time by the country of Sierra Leone. And it’s twice the power required to power all of the casinos in Las Vegas.
Over here you have the Former New York Time’s building. It is considered the most expensive advertising space in the world. Up there is where the ball drops on New Year’s Eve. The interior is vacant and except for Walgreens here on the ground floor.
It’s easy to forget that once this area was just hilly Farmland. Manhattan comes from Manahatta which was Lanape for “Island of many hills.” There used to be a nice trout stream that ran from here to the Hudson. There used to be farms and lush forests and wildlife in such abundance that the Dutch couldn’t belive it. Poet Jacob Steendam who lived here in the 1660s said that when he was coming here and his ship rounded Sandy Hook, he could smell a particular “sweet air” coming from the island of Manhattan. The air purity was that good. And later another Dutch scout said, “There are some persons who imagine the animals of the country will be destroyed in time, but his is an unnecessary anxiety.
But look around you now.

Stop II. The Army Recruiting Center
Earth Day was inspired, in part, by peace activists who recognized that in a world full of nuclear weapons we could destroy all life on the planet. If any country uses nuclear weapons they put all of the planet’s life in jeopardy. For the first time we as a people were able to destroy the planet with a nuclear winter, with radiation, with our unreasoning and base penchant for war.
Williams L. Shirer, the author of The Rise and the Fall of the Third Reich said, “In our new age of terrifying, lethal gadgets, which supplanted so swiftly the old one, the first great aggressive war, if it should come, will be launched by suicidal little madmen pressing an electronic button. Such a war will not last long and none will ever follow it. There will be no conquerors and no conquests, but only the charred bones of the dead on and uninhabited planet.”
In light of that quote it’s easy to see that Nationalism and the false patriotism of war is just a series of lies to turn land into countries, natural resources into commodities, distant people into foes and our own children into murderers.  Tribal thinking and war will only lead to our natural resources being depleted or destroyed. It is only through peace and organization, with the help of science, that we as a people will be able to continue to live on this planet. If you look at Earth from the space, the way Carl Sagan did, it’s just a small pale blue dot floating in the cosmos.
So let’s begin Earth Day by celebrating all life on Earth and and everyone who inhabits amazing planet.
36th Street Stop.
Keens Steak House.
The Republican Party of 1912 was in great internal conflict. A Progressive Party had been formed within the Republican party and was being led by Robert LaFollette or “Fighting Bob” of Wisconsin was set to take the helm of the Republican party against Taft in the Primary. But in 1912 Roosevelt returned to politics running for President on the Bull Moose Party.
He thought Taft’s cabinent was full of corrupt lawyers. He even called Taft a “Fathead”. Roosevelt beat Taft in the Primaries but the party bosses gave Taft the nomination resulting in fistfights on the floor of the convention and Roosevelt’s delegates walking out.
To be a Progressive in those days meant to use the power of the government to regulate big business, protect the workers and the environment and clean up corrupt politics.
+ The story of a NYC bartender shooting Roosevelt.
Where did Roosevelt get his ideas? He took a hike with John Muir in 1903 at Yosemite National Park with John Muir and it was there that Muir spoke with him about the idea of conservation. Roosevelt went on to become American’s greatest conservationist.
John Muir too Roosevelt to visit the giant sequoias and later Roosevelt said, "There can be nothing in the world more beautiful than the Yosemite, the groves of the giant sequoias...our people should see to it that they are preserved for their children and their Children's children forever, with their majestic beauty all unmarred.”

Tuesday, March 7, 2017

OMG! March 7th is already here! Holy cow! That basically means that in a month we're going to reopen Loudest Yeller Bicycle Tours! It's exciting We have a bunch of new stuff happening.

First off, we're putting a new website together. I had a guy named Daniel from Vimbly call me up and tell me he could do better. I said, "Prove it." He sent me a mock up a week later that did just that. Fair enough. He has my business now.

We also are laying out a bunch of new tours. My Dad and Step Mom decided they wanted to bring 10 friends out to experience NYC for a weekend. So to do that I created the Ultimate Brooklyn Tour to compliment the Living City Day Tour of Manhattan that has received such rave reveiws. I'm pretty excited about it.

But I felt that people didn't get turned on enough by my "Environmental History Tour of Greenpoint" even though it talked all about oysters. So I revamped it and we're going to do a new tour called: "Our Absurd Democracy Tour of Lower Manhattan at Night." It's a tour that evolved from the "A History of Trump's Racist, Sexist, Fascist New York City." That tour was meant to be funny but now that he's won it's a little to depressing. So the History of American Democracy in the Lower part of Manhattan will talk about the founding of the Federal Government, the Separation of Church and State, and the basics of our three branch government. I think this will be both a funny and interesting narrative of how New York City was involved in those things.

Lastly, I felt like people wanted to get out to the beach more so this year we're offering a Beach Tour that will take people on a ride from Brighton Beach to Rockaway Beach. It's a relaxed 15 mile ride and we'll stop to swim and drink beer a long the way. It's going to be really fun.

We already have booked a bachelorette party for Memorial Day. Fun. More great things are to come! Check it out on the website next week when it launches.

Woot! Woot!  - Adam

Sunday, June 26, 2016

"Get to know you tours"

Hello,

I’m happy to announce that Loudest Yeller Bicycle Tours is rolling along well since opening two months ago. 

Since opening we’ve had hundreds of people from all around the world ride around New York City on our Living City Day Tour and our Two Bridges Night Tour. Our yellow bikes are quickly becoming a typical sight around Lower Manhattan. 

Suprisingly, in our opening months, more New Yorkers than tourists have come on the tours! Tumblr sent a large portion of their staff on our tours as a way to thank some of them for their individual efforts and two larger groups as a way of introducing employees from different departments that wouldn’t otherwise have had an opportunity to connect. 

Our other large base of New Yorkers has been the result of an ad I ran oriented towards people who like the theater. While plays are fun they are always inside and don’t involve a light physical work out. A lot of our customers have come just to stretch their legs and hear some grand stories about New York’s colorful characters and learn a little bit about the city. 

Loudest Yeller Tours have turned out to be great “get to know you tours” which is for me, what bicycle tours of cities are all about. When I was designing the tours a lot of people asked if, “Are you going to get those funny ear pieces and have a microphone.” And my response was always, “No.” The reason why is because when you have a guide’s voice plugged directly in to your head you can’t talk to the person next to you. And while I think the city is incredible, the stories are fun and memorable and the bikes are great to ride… getting to know the people around you is always the best part of any tourist activity. 

The tours are $45 per person and last about four hours. You can read all about our tours here  We do offer private tours as well as corporate rates. Please let me know if you’re interested. 


Sincerely Yours,

Adam


"Get to know you tours"

Hello,

I’m happy to announce that Loudest Yeller Bicycle Tours is rolling along well since opening two months ago. 

Since opening we’ve had hundreds of people from all around the world ride around New York City on our Living City Day Tour and our Two Bridges Night Tour. Our yellow bikes are quickly becoming a typical sight around Lower Manhattan. 

Ironically, in our opening months New Yorkers have been our largest customer group. Tumblr sent a large portion of their staff on our tours as a way to thank some of them for their individual efforts and two larger groups as a way of introducing employees from different departments that wouldn’t otherwise have had an opportunity to connect. 

Our other large base of New Yorkers has been the result of an ad I ran oriented towards people who like the theater. While plays are fun they are always inside and don’t involve a light physical work out. A lot of our customers have come just to stretch their legs and hear some grand stories about New York’s colorful characters and learn a little bit about the city. 

Loudest Yeller Tours have turned out to be great “get to know you tours” which is for me, what bicycle tours of cities are all about. When I was designing the tours a lot of people asked if, “Are you going to get those funny ear pieces and have a microphone.” And my response was always, “No.” The reason why is because when you have a guide’s voice plugged directly in to your head you can’t talk to the person next to you. And while I think the city is incredible, the stories are fun and memorable and the bikes are great to ride… getting to know the people around you is always the best part of any tourist activity. 

The tours are $45 per person and last about four hours. You can read all about our tours here  We do offer private tours as well as corporate rates. Please let me know if you’re interested. 


Sincerely Yours,

Adam


Wednesday, June 15, 2016

I love a good chess match. This sums up the personalities of Washington Square Park pretty good. A Grand Master vs. a Great Trash Talker in a game of Chess. 


here's the link too.
https://www.youtube.com/watch?v=U5vnpOp0U_g


Wednesday, June 8, 2016

Tao of Biking, Zen of Commuting.

Tao of Biking, Zen of Commuting.

Yes, I've ridden a motorcycle across America. It's one thing in my life I really regret. First, you go too fast on a motorcycle. I had a very quiet 650 Honda but it was still pretty loud. I smoked a bunch of cigarettes on that trip just because it fit the look. Leather is hot in the summer too. All in all, I wish I would have ridden a bicycle across the country. It's still on my list of things to do - take Sacha on the Tandem and just start riding. I can't imagine a better way to spend a few months. In time it will come....

But what prompted me to write this article is how shocked I am on a daily basis when I encounter commuter bicyclists that are yelling at people or being angry on their bikes. It's really weird. Today I stopped because I dropt something out of my pocket as I was riding. When I stopped to pick it up I was on the right side of the bike path, against the curb. A friend from Joseph Leonard yelled out to me. She saw me and wanted to congratulate me on opening Loudest Yeller Bicycle Tours. While I was chatting with her a biker came by and yelled "Nice place to stop!".  It was really weird because here he is on a road bike going 20 miles an hour down a commuter lane and then he yells at me AS he's literally biking around me with no problem what so ever. So why he got mad and why it was a problem for him that I was there when he moved right around me like a stream around a rock is kind of strange. The whole reason I like biking is because it breaks down the boundries of living. I can stop and talk to someone as I'm going about my day and we can have a talk. In a car I would have just beeped at her or something but as it was I was able to talk with her without causing any trouble. And here is this bike commuter full of rage on his way to work.... why carry car culture over into the bike lanes.

The same is true on the Brooklyn Bridge. Here you have thousands of people walking over the bridge to celebrate the great history of this city, bringing thousands upon thousands of dollars to the city in good clean tourism money and the locals come biking through at 15 miles an hour yelling BIKE LANE BIKE LANE and being as mean and inhospitable as possible to a bunch of people who saved up for months, bought a plane ticket and are spending time being happy in NYC. there are better bridges for commuters going that fast. The Manhattan and Williamsburg are fine for that kind of riding.

For me once I get on my bike I'm in a Zen place. I think that's why I've never had any problems biking groups through the city. Tourists sense that they can be calm on bikes. And we are! we have a wonderful time and the city is beautiful by bike. Personally, if something gets in my way I go around it. I have no problems with people in the bike lane or people not paying attention to bikers. Maybe the best advice my mother gave me about biking was "Don't expect anyone to see you." And because of that advice I put all of the responsibility on me to see what's happening around me and to react to abnormalities. Bikes can move and adjust to all sorts of spaces so the fact that this biker yelled at me in the lane seems to say he has a "right" to the entire lane at all times for the distance between him and his job. It's New York, cars are going to park in the bike path (usually it's cops), people are going to step out into the bike lane with out looking. Things are going to happen - and you can get mad about it or just adapt. I don't love that cars park in the bike lane or that two french girls literally stood on Prince St. to bisous in the bike lane -- but I can move like water around this stuff. No need to yell or hit cars or scare people.

In Shanghai people biked slowly and cars drove slowly and they would all shuffle around each other. It was very efficient in preventing road rage even if the rules weren't designed as clearly. I don't know how you teach the Tao of Biking or the Zen of Commuting to the NYC biking community but it would be a better place if more people were less self-important and chilled out a bit.

Saturday, June 4, 2016

Marketing. Or, reuniting with old friends.

So, the reviews are in and people like the tour. I you look on TripAdvisor or Yelp, people like the tour. That makes me feel good. It means I'm good at what I do. I laid out some great tours and people are really enjoying coming on them.

What I don' know how to do and I really need to learn quick, is how to market this business. Yes, there's YELP which I bought an ad on but it certainly isn't paying for itself.  And there's TripAdvisor which has brought some business in. But really, I need to find a way to market to the bicycle demographic that's visiting the city. It needs to happen asap.

But in all of my efforts there has been some fun stuff. I recently contacted Bikabout.com and it turns out that the woman who created it used to live in Madison and worked at the Weary Traveler - a restaurant I helped to build and my best friend owns. The world is a small place but when it comes to Bicycles and Wisconsin the world gets really small quick.

Anyways, she has a great site and it's full of fantastic bicycle resources. Be sure to take a look.

Adam